A stripped-back Julia Roberts stars in new Givenchy campaign
Should you find yourself in a department store's jam-packed beauty hall this Christmas you can guarantee that Julia Roberts, with her mega-watt smile and twinkling teeth will be grinning at you from a Lancôme counter; as the face of the brand's 'La Vie Est Belle' (life is beautiful) perfume, she plays the glossy, happy, quintessential Hollywood star.
Hats off to the actress then, for embracing something darker for 2015.
The 47-year-old American was handpicked by Givenchy creative director Riccardo Tisci - he who has a fondness for the Kardashian-Wests - to star in the French fashion house's new ads, and there's not a flash of Roberts' famous smile in sight.
"The mood of the show was about this very powerful woman, and Julia represents this very much," Tisci told WWD of the spring 2015 ads, which will break in the March issues of monthly titles.
Sporting minimal make-up and Givenchy's core, boyish offering of clothes, the result is an arresting set of portraits captured by revered photography duo Mert Alas and Marcus Piggott.
"I decided to make her more intellectual, more serious, more pure," explained Tisci of his famous subject. "It's a different, fresh, new way to see Julia - really cool and urban, I think."
And the Italian designer is clearly in awe of the 'Pretty Woman' star; "She's incredible as a woman. I love her so much: she's funny, ironic, intelligent, cultured - everything."
Having been largely out of the spotlight for several years, Roberts made a return to the red carpet late last year to promote 'August: Osage County' and attended the SAG Awards, Golden Globes and Oscars - the latter for which she wore Givenchy Haute Couture.
"She represents the couture part," added Tisci of Roberts. "It's important to show your iconic work. I want to build what is the real classic wardrobe."
Roberts will share the campaign with a slew of younger models on location as Tisci's campaigns often juxtapose studio shots and outdoorsy images.
Roberts is set to grace screens next year in 'The Secret in Their Eyes', a drama co-starring Nicole Kidman and Chiwetel Ejiofor.
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