Sass & Bide To Show During London Fashion Week
Australian brand Sass & Bide will be showing its fall 2015 collection at London Fashion Week, according to WWD, after showing in New York since 2013.
The London show will be the brand's first presentation without founders Heidi Middleton and Sarah-Jane Clarke, who both exited the fashion house in July. This will also be the first collection presented by new design director Anthony Cuthbertson — a British designer with experience working for Daks, Max Mara, Sportsmax, Moncler, Burlington, René Lezard and Amanda Wakeley.
Middleton and Clarke established the brand in 1999 and began by selling customized denim from a Portobello Market stall in London.
"We wanted to leave the business in really strong health and leave the brand while it was flourishing," Middleton told Australian Vogue back in July.
"We've had an amazing run especially in the last five to seven years. There's a great team in there that we believe can take the business forward. We've just appointed an amazing CEO who has great international experience and really understands quality brands and luxury. It was an instinctive decision that we both felt and we've always based our larger decisions in the business on intuition."
The pair of founders sold their surviving 35 percent of the company in September 2013. Myer, Australia's largest department store chain, bought the remaining share for 30 million Australian dollars (about $28 million). The department store already purchased 65 percent of Sass & Bide in February 2011 for 42.3 million Australian dollars (about $42.8 million).
"Heidi and Sarah-Jane's departure from Sass & Bide has been in planning for some time as they have been transitioning out of the business," Meyer said in a statement to Australian Vogue in July.
"Myer wishes Heidi and Sarah-Jane well, they go with our great good wishes, and we expect they will be associated with Sass & Bide for a long time."
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